Steakhouses are experiencing a period of transformation this year as they adapt to post-pandemic challenges and navigate the effects of inflation. Despite these obstacles, steakhouses have enjoyed a surge in popularity, with establishments like Texas Roadhouse and LongHorn Steakhouse witnessing substantial increases in sales.
As the year unfolds, significant changes are underway within the steakhouse landscape, promising exciting developments for both industry giants and loyal patrons.
Outback’s Next Gen Redesign – Less Space, More Efficiency
Outback Steakhouse, already a prominent name in the steakhouse industry, is embarking on a transformative journey in 2023. The chain is implementing its “Next Gen” redesign, aiming to revamp over 100 locations this year.
The new design features smaller yet more space-efficient restaurants equipped with cutting-edge technology. It also incorporates dedicated takeout and curbside pickup areas, catering to evolving customer preferences. The Next Gen concept allows Outback to bring its dining experience to areas where larger units were previously impractical, ensuring continued growth and a return to pre-pandemic traffic levels.
Fogo de Chão Expands Vegan Offerings
Fogo de Chão, a rising star in the fine-dining segment, is defying traditional steakhouse expectations by offering vegan options. While renowned for its churrasco-style meat roasting, Fogo de Chão is redefining itself beyond the boundaries of a traditional steakhouse.
The brand, catering primarily to millennials and Gen Z diners, recently introduced two new vegan entrees to its menu. Plant-based patrons can savor the Seared Tofu with Miso Black Bean Pasta or opt for the Roasted Power Vegetable Bowl. These vegan and gluten-free dishes demonstrate Fogo de Chão’s commitment to inclusivity and accommodating diverse dietary preferences.
Steakhouses Embrace Technological Advancements
Steakhouses are capitalizing on technology to enhance customer experiences and streamline operations. Texas Roadhouse is rolling out “Roadhouse Pay,” a convenient pay-at-the-table system, across its locations. The introduction of mobile handheld ordering tablets and a new kitchen display system, called the “Digital Kitchen,” further exemplify the brand’s commitment to leveraging technology for faster service. Ruth’s Chris Steak House has also made strides by integrating a proprietary demand forecasting platform with its labor management system, optimizing scheduling efficiency and enhancing the dining experience.
Expansion Plans for Major Steakhouse Chains
Expansion is a key driver of success for any chain restaurant, and steakhouses are no exception. Texas Roadhouse aims to increase its number of locations from around 700 to 900 in the near future, with 25-30 new units scheduled to open in 2023 alone.
Outback Steakhouse plans to open 75-100 Next Gen restaurants in the coming years, while Fogo de Chão has 10 new locations slated to open this year. Darden Restaurants, the parent company of LongHorn Steakhouse and The Capital Grille, has also confirmed the opening of multiple new LongHorn Steakhouse locations in the near future.
Sizzler’s Revitalization Efforts and Modernization
Sizzler, a long-standing casual dining institution, is embracing change by embarking on a comprehensive brand revitalization initiative. The chain, which once boasted over 700 locations, plans to modernize its restaurants while honoring its rich history. The fresh restaurant redesign includes sleek digital displays, recycled wood paneling, and tile flooring.
Notably, the beloved all-you-can-eat salad bar will remain a centerpiece, but with redesigned features such as open spaces, hanging planters, and food-spotlighting lamps. The first redesigned Sizzler location recently opened in Corona, California, with plans to remodel all locations by next spring.
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